Impact
Plastic is already out there. We work with what exists.
Every bag is made from over 85% recycled ocean-bound plastic. The number in the name is the number of bottles. That is the whole claim, and we can show you every step of it.
From waste to everyday use
See the full six-step chain →
Our partners collect plastic in coastal areas in India, before it reaches rivers and the sea.
It is cleaned, flaked and spun into rPET yarn, then woven into a hard-wearing fabric.
The fabric becomes a bag built for daily use, because a product only creates impact by being used.
Together so far
88,672
bottles given a second life
Next milestone 100,000Goal 10 million by 2032
For every euro you spend we fund the collection of one extra bottle. No rounding up, no matching campaigns, no asterisks.
Re.27
27 bottles · one daypack
The name is the number
You can check our maths on the label.
Re.27 is 27 bottles. Re.8 is eight. We name products after what they took rather than after places or moods, because a number is harder to hide behind than an adjective.
01Print the free label
02We repair, resell or recycle it
03You get €15 credit