Carry it. Film it.
Keep going.
Love your BlueWave bag? Show us how it fits into your everyday life. Join the community, get €40 towards a bag you choose, and create simple videos and photos with your phone. When your content is approved, you could unlock another round.
How it works
Six steps. Your first credit comes when you are accepted. Every next round depends on approved content and open places.
Tell us a little about yourself and how you would use a BlueWave bag.
We review your application. If accepted, you connect your customer account and receive your first €40 credit.
Select an eligible BlueWave product you genuinely want to use.
Follow our simple content brief. Use your phone and show the bag in real life.
Submit your videos, photos and raw clips within 14 days of delivery.
Once your content is approved, you may be invited to take part again and receive another €40 credit.
€40 towards a bag you choose.
- Your first €40 credit once you are accepted and your account is set up
- You choose the product, from our eligible range
- One personal code per round, linked to your account
- Want something above €40? You simply pay the difference
- Another €40 when your content is approved and a new round opens
Two clips. Filmed on your phone.
- 2 vertical videos, 15 to 30 seconds
- The original raw clips and 5 photos
- The bag in real use, in your own everyday life
- Uploaded within 14 days of delivery
- No filming experience, gear or audience needed
Keep it real. Natural light, everyday moments and your own style. No professional equipment needed.
Normal people, carrying bags on normal days.
Commuters, parents, students, nurses, people over fifty, people who cycle in the rain. You do not need a following, a ring light or a niche. If your Tuesday morning involves a bag and a bit of weather, you are exactly who we want.
A few questions. About two minutes.
We read every application ourselves and reply within five working days. If you are accepted, you create or log in to your BlueWave account with the same email, and then we send your first €40 code. Sending this form does not give you credit yet.
Questions people actually ask
Your first €40 code comes after we accept your application and you have set up your BlueWave account. Sending the form alone does not give credit. Any next code comes after your content for the previous round is approved.
Not to apply. If you are accepted, you create or log in to your BlueWave account with the same email address. Your code is linked to that account.
Yes. The credit applies to eligible products and you pay the difference. It is store credit, not cash, and can be used once per round. Our normal shipping rules apply.
No. The programme is about sharing usable content with us. If you choose to post it yourself, mark it as advertising, as Dutch and EU rules require.
You do. By taking part you give us a licence to use and edit it, including in ads, as set out in the programme terms. We mention creators where the format allows, but not every placement can show a name.
We tell you why, and sometimes ask for a small revision. If it is not approved, you keep the product, but no further credit is issued.
Each next round depends on approved content and on open places. There is no obligation to continue, and no promise of unlimited rounds.
No. A phone, natural light and your everyday life are enough. There is no follower minimum.