Skip to content

The BlueWave CollectiveThe BlueWave Collective

The BlueWave Community Carry it. Film it. Keep going. €40 towards your first bag. No follower minimum. Apply now

88,672 bottles recycled so far

Your bag (0)

Your cart is empty

Join the BlueWave.

Get 10% on your first order. Everyday bags made from recycled plastic. Designed to fit your life.

Plastic had a past. Your bag has plans.

Backpacks, totes and hip bags made from over 85% recycled ocean-bound plastic. Built for bikes, trains, late nights and early flights. Re.27? That’s 27 bottles. Check the label.

  • Made from collected bottles
  • Over 85% recycled plastic
  • 2-year warranty
  • 30-day returns
88,672 bottles recycled10 million by 2032One extra bottle for every euro88,672 bottles recycled10 million by 2032One extra bottle for every euro88,672 bottles recycled10 million by 2032One extra bottle for every euro88,672 bottles recycled10 million by 2032One extra bottle for every euro
Monday to Friday

Weekday

Laptop, lunch, an extra layer. Bags that survive the commute and still look right in the meeting.

Shop the Weekday edit
Everything else

Weekend

Markets, trains, long walks and short trips. Packs light, carries more than it looks like it should.

Shop the Weekend edit
The name is the number

Every bag tells you exactly what it took.

Re.27 is 27 bottles. Re.8 is eight. No claims, no asterisks, just the number on the label.

See how it works
Re.2727 bottles · one daypack
  1. Collected before it reaches the water
  2. Cleaned, flaked and spun into rPET fabric
  3. Built into a bag you use every day

Loved by people who actually carry them

Carried around the world.

Become a creator

Shared with permission by customers and creators.

Together so far88,672bottles given a second lifeNext milestone: 100,000 · Goal: 10 million by 2032
Buy Back

Done with it?
Send it back.

  1. Print the free label
  2. We repair, resell or recycle it
  3. You get €15 credit
Start a Buy Back
The BlueWave Community

Carry it. Film it.
Keep going.

Get €40 towards a bag you choose when you are accepted. Film two short videos in your everyday life. When your content is approved, you could unlock another round.

€40 towards your first bag, once accepted
2 short videos, filmed on your phone
0 followers needed