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88,672 bottles recycled so far

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Join the BlueWave.

Get 10% on your first order. Everyday bags made from recycled plastic. Designed to fit your life.
How it works

Follow one bottle all the way to a bag.

Six steps, one supply chain, and a number on the label you can check. This page shows the whole route, how we count the bottles, and the parts we deliberately leave out of the count.

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The chain

From a street in Kerala to a bag on your back

Roughly 14 weeks end to end
01
Collected by handCoastal India · Plastic for Change

Waste pickers gather PET in coastal towns before it reaches a river. They are paid a fair, fixed price per kilo rather than whatever the day's buyer offers, which is the part that actually changes someone's week.

02
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Sorted and baledAggregation centre

Clear PET is separated from coloured PET, caps and labels removed, then weighed and baled. This is where the weight is recorded, and that record is what the bottle count on the label is built from.

03
Washed and flakedRecycling facility

Bottles are shredded into flake, hot-washed and dried. Nothing is bleached or re-dyed at this stage, which is why our colour range starts from what the fabric can hold rather than from a trend forecast.

04
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Spun into yarnrPET filament

Flake is melted and extruded into filament, then drawn and textured into yarn. Recycled PET behaves almost exactly like virgin PET here, which is the reason this works at all rather than being a compromise.

05
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Woven and coatedOuter fabric and lining

Yarn is woven into a matte, hard-wearing cloth and given a water-resistant finish. Outer and lining both. Full material breakdown here.

06
Cut, sewn and checkedOne factory, audited

Every BlueWave bag is made in the same factory, which is how a design gets better across seasons instead of starting over. Who makes it, and to which standards.

The maths

How 27 becomes Re.27

We weigh the rPET in the finished bag, divide by the weight of one 1-litre bottle, and round down. Not up. If the sum lands at 27.8 the label says 27.

Step 1 675g

of recycled rPET in the finished Re.27 Daypack, outer and lining together.

Step 2 25g

the weight of one empty 1-litre PET bottle, the unit we count in.

The label Re.27

27 bottles. Printed on the label, repeated on the product page, nowhere rounded up.

One euro, one bottle

The bag uses 27. Your order funds more.

For every euro of revenue we fund the collection of one additional bottle through our collection partner, on top of the plastic already in the product. It is paid quarterly against collected volume, so it is a purchase order rather than a donation. No round-up at checkout, no matching campaign, no asterisk.

A €79,95 backpack106

bottles in total. 27 in the bag you carry, 79 funded by the order.

The honest part

What goes into the count, and what does not

Counted

Everything made of recycled PET that ends up in the bag you receive.

Outer fabricLiningInternal panelsWebbing where rPET is used
Not counted

Parts that are not rPET, or that are not part of the product itself.

YKK zipsBucklesThread and trimsPaddingPackagingTransport
What we do not claim

A bottle count is not a carbon figure. We have not run a full lifecycle assessment, so we do not publish a CO₂ number. When we have one that stands up, it goes on this page.

Step 07, eventually

The chain is not finished when the bag arrives.

When you are genuinely done with it, send it back. We take the material rather than letting it become waste again, and you get credit towards the next one. A loop only counts if the last step exists.

How Buy Back works