Small choices. Quiet progress.
We make everyday bags from plastic that was heading for the sea. No lectures, no saving the world in a headline. Just a better version of something you were going to buy anyway.
It started with the same walk, and the same rubbish.
We are a small team that spends a lot of time outside. Every trip to the coast turned up the same thing washed up in the same places, and after a few years of pointing it out to each other we got tired of the sound of our own commentary.
So we built something instead. We started turning discarded bottles into bags people actually use: on the train, at the desk, on the school run, in the queue for the ferry. Not statement pieces. Bags.
The world does not change through grand gestures alone. It changes through small actions, repeated millions of times. That is the entire idea behind this company, and it is why we put the number of bottles in the name of every product rather than a word like "eco" on the label.
Good things come to those who do not waste.
Three things we hold to
Not heavy, not performative. The better option should simply be the better bag, and cost you nothing extra in effort.
We are not pure and we do not pretend to be. Over 85% recycled is honest. 100% would be a story we cannot back up.
Which is why we build for the commute and the weather, and take the bag back when you are finally done with it.
Small team, long list of partners.
A handful of us here, a collection network in India, a factory we have worked with for years, and a growing community of people who film their own Tuesdays.
Join the Community
Start with one bag.
That is genuinely how this works. One bag, used for years, then sent back to us.